Rare Carat 2025 Review: Should You Buy Your Diamond Online Here?

Buying the perfect piece of jewelry might have once meant having to walk into a physical store, relying on a salesperson, and hoping that you weren’t overpaying. Thankfully, today’s diamond buyer has more options and more power thanks to online shopping. That said, where and who you buy from still has a lot of say over the kind of experience you’re going to have.

As such, we’re going to take a closer look at Rare Carat, one online diamond retailer that’s been getting increasing attention recently. We’re going to find out how it works, what sets it apart, the pros and cons of using it, and whether it’s your next place to buy diamonds.

What Is Rare Carat?

Rare Cart is a US-based online jeweler and retailer launched in 2016 by entrepreneur Ajay Anand. He created the platform after having trouble finding a straightforward way to buy an engagement ring. Rare Carat was built to be the solution that offered clearer pricing and more transparency with each purchase.

Featured in a recent case study by Trustpilot, who analyzed the customer journey and vetted the quality and legitimacy of their reviews online, Rare Carat stands out as the best rated jeweler in the US on the feedback platform: https://business.trustpilot.com/customer-stories/ecommerce/how-rare-carat-wins-with-trust/ 

With less than 1% of “1 star” customer ratings, Rare Carat wins over Brilliant Earth (17% of disappointed customers voting 1 star), Blue Nile (as much as 20% of 1 star)  and James Allen (13% of 1 star). Vincent Petrillo, VP of Sales and General Manager of Trustpilot US, even congratulated them for their “commitment to customer voices”.

Rare Carat is the merchant of record for all orders. All jewelry is made in the USA by Rare Carat, who offer one of the largest selections in the country (1,700+ ring styles and 2,500+ fine jewelry styles).

Their tools include a storefront that allows for easy filtering, comparison, and quality analysis. The platform also provides human expertise through GIA-certified gemologists who offer unbiased consultations to help customers make well-informed choices.

Rare Carat controls the full purchase process as the retailer of record, ensuring consistency throughout sales, returns, and exchanges. While it partners with vetted suppliers for diamonds, all jewelry is made in America by Rare Carat.

Why People Use Online Diamond Jewelers

Traditional jewelry stores have, in the past, made shopping for a diamond feel a little intimidating, and buyers aren’t certain whether or not they’re actually getting a good deal. As such, more have been turning to online jewelers like Rare Carat for a range of reasons.

Some of the reasons to choose an online jeweler include:

• Wider Selection: Traditional retailers typically only offer hundreds of diamonds, compared to much wider stocks online.
• Price Transparency: Buyers can more easily compare diamonds side by side, seeing not just their quality comparison, but their prices, as well. This makes it easier to understand the market and avoid inflated costs.
• Convenient Learning Tools: These platforms often include educational resources and customer support to help first-time buyers through an otherwise complex purchase.

Rare Carat’s Key Features

As a leading US jeweler, Rare Carat isn’t just a seller of diamonds; it’s a full-service solution for those looking to buy a stone with confidence. Here are some of the features that make it stand out:

• Full Jewelry Selection: As well as loose diamonds, Rare Carat offers engagement rings, wedding bands, earrings, necklaces, and bracelets. You can customize settings or choose from pre-designed pieces.
• Lab-Grown & Moissante Options: Aside from natural diamonds, they also have lab-grown diamonds and Moissante, both more affordable and eco-conscious alternatives.
• Powerful Search Tools: These tools include search filters and a recommendation engine that surfaces the best diamonds (even beyond your set filters) making browsing intuitive.
• Comprehensive Reports: Each listing includes a comprehensive breakdown of the diamond’s attributes, lab certifications, and comparisons with similar stones.
• Expert Advice: A team of GIA-trained gemologists is on hand to offer free consultations.

Benefits of Buying Through Rare Carat

The features above offer buyers a lot of reasons to consider choosing Rare Carat as their online diamond jeweler of choice. Some of the benefits of buying through them include:

• Easy Comparisons Between Products: You can quickly see how diamonds stack up in both quality and price. Their Deal Score makes it easy to see whether you’re getting a bargain or a stiff deal at a glance.
• Expertise and Education: You can get free, unbiased guidance from GIA-certified gemologists who give honest advice rather than sales-driven suggestions.
• Customer-Friendly Policies: Rare Carat prioritizes customer satisfaction with policies like a 30-day return window, plus a 90-day resizing policy for rings, giving buyers some flexibility if their purchase isn’t a perfect fit.
• Secured, Insured Shipping: All orders include free and insured shipping, including tracking and signature confirmation. They even come with beautiful packaging, which can be perfect for gifting.
• Education and Transparency: Going beyond sales, Rare Carat educates shoppers with guides, glossaries, and blog content to ensure you’re as informed as possible.

The features above make for an excellent shopping experience for those buyers who value transparency and convenience, with both AI and expert input to help you make the right decision.

Downsides to Consider

Every storefront is going to have its limitations, and, despite its strengths, Rare Carat does have a few to consider, including the following:

• No In-Person Showroom:  Everything happens online. Although you can view diamonds in 360°, there’s no way to see or touch the stone before buying. That’s where the free return policy comes in handy.
• International Limitations: As a US store, they only ship to the US and Canada.

The Final Verdict

Rare Carat stands out as bringing clarity and brilliance that match the diamonds it offers. In a market where customers can often feel out of their depth and susceptible to bad deals, their enormous inventory, smart pricing tools, and the backing of trained gemologists provide everything you need to shop for diamonds with confidence.

Whether you’re buying your first engagement ring or just looking for a luxury piece of statement jewelry, Rare Carat can make the process a lot more transparent, secure, and accessible, which is a real benefit in the highly competitive online jewelry space.