Everywhere you look, people are glued to their smartphones. In only 8 years, smartphones have moved from a luxury item to an indispensable part of everyday life. Already the fastest growing trend in history, adoption of mobile app technology isn’t slowing down. As mobile use continues to grow and apps gradually become that major tools of communication between businesses and potential clients, many companies now face a growing problem: they’re tied to systems that pre-date smartphones. To make matters worse, they lack the time and skills needed to mobilize their business applications.
What does this mean for your business? As mobile usage explodes, employees and customers expect mobile capabilities. They expect applications to work across any device but the problem is that many companies still run on systems that were introduced before smartphones. They’re not prepared to handle the demands of a mobile world. To make matters worse, most businesses lack in-house mobile development teams to carry the burden of updating current technology.
How can you mobilize your business applications–even if you don’t have the time or skills to create mobile apps? A third party mobile app development company can help your company bridge the gap between outmoded technology and the trends of today — and tomorrow. Mobile offers amazing potential to those businesses that capitalize on it, but the opportunity comes with its own set of challenges. Mobile apps require new skills, more resources, and more effort to design, code, and update than ever before, and for some, making the switch to mobile-friendly communication can simply be to much. But the solution is actually easier than you might initially think if you can partner with the right mobile app development team.
So, how does one capitalize on mobile app technology without breaking the bank? Every savvy development team now touts a “mobile first” development method, designing for smartphone, wearable, and IoT (Internet of Things) compatibility. The concept of designing your web pages and apps for mobile devices as a top priority before designing them for the typical PC/laptop browser ensures backward compatibility. After all, a page designed for mobile devices is also usable on a PC browser, but not the other way around, allowing your company to reach the ever-increasing number of smartphone, wearable, and IoT users, as well as the existing PC users.
Smartphone and tablet use is exploding, and studies now show that more websites are visited via smartphone than via computers, but it pays to do your research and find a mobile app developer with a proven track record before trusting them to overhaul your platform. If you live in Canada, consider working with a company that has a proven list of Fortune 500 companies in their portfolio. At Toronto’s Clearbridge Mobile app development is always innovative and ground-breaking, and they have worked with retail giants like Tim Hortons and PayPal, and have developed disruptive, forward-thinking tech solutions such as a closed loop mobile wallet, allowing for easier mobile payment options. Leveraging both HCE and NFC technology, this mobile wallet was the first of its type in the world and it incorporated mobile payments as well as loyalty options and customer engagement — all using a single platform.
If you want to work with a mobile app development company at the vanguard of innovative thinking, Clearbridge Mobile could be the perfect fit. Visit their website to learn more about how they partner with forward-thinking brands that are passionate about disrupting the status quo and creating exceptional business mobile experiences.