How Do I Get Organic Blog Traffic?
Jane is a new small business owner eager to generate leads and sales with her website, but is having difficulty driving organic traffic there.
Organic traffic generation requires commitment over the long-term; however, it pays dividends with scalable and sustainable results.
Use long-tail keywords
Long-tail keywords are three to four word phrases that indicate search intent, and can be an invaluable source of organic blog traffic by connecting with your target audience and driving more relevant visitors to your website.
Long-tail keyword research tools like Semrush can assist in your efforts to uncover highly pertinent long-tail keywords for your business. Enter “new bloggers” into the tool, and review “Keyword Suggestions” section for four or more word phrases with low search difficulty that match up with what your target business offers. Select relevant ones, optimize your content accordingly and optimize keyword utilization within it.
Be sure to incorporate long-tail keywords throughout your content – in titles, descriptions, and the body of posts. However, do not over optimize for these keywords, as doing so can damage rankings and compromise user experiences. Instead, find ways in which long-tail keywords can create engaging, high-quality articles while driving organic blog traffic.
Consider influencer marketing
Influencer marketing has quickly become an indispensable element of content strategies, particularly those focused on increasing organic traffic. Influencer marketing helps brands increase brand recognition, reach new audiences, and even make big conversions.
To locate influencers who may be interested in reviewing or writing about your product or service, use Ahrefs Blog Search Tool. When you find someone, contact them and ask if they would review or write about your offering – then ask if they want to write about it on their blog as well!
Remember that results of your efforts to generate organic blog traffic may take time. Tracking your progress over time will allow you to assess any improvements, or if nothing seems to change consider switching up approaches or techniques. Want to learn more about digital marketing? Check out this in-demand digital marketing program which can get you job-ready within six months!
Leverage on-page SEO
If you want to increase organic traffic to your blog site, optimizing its content can help drive this growth. This can be achieved using various strategies including on-page SEO.
Header tags (h1> to h6>) are HTML tags used to organize page title content and provide context. Header tags are essential to SEO and can help boost your search rankings by giving searchers an intuitive understanding of what the page is about.
Alt text for images and videos can help increase search engine visibility, particularly for people using screen readers who can then easily locate and consume your content. This feature is especially valuable for helping screen reader users access and consume it.
Search Console should also be used to identify keyword opportunities and conduct competitor research, prioritizing keywords with high volume but low to medium competition in search engines as these will usually result in increased organic traffic. Finally, remove non-performing content to give your most essential pages priority in SERPs – though this process might take time, it can bring many long-term benefits in terms of increased organic traffic.
Find and remove non-performing content
There’s no excuse for you to keep outdated content on your website, and using tools such as Animalz Revive, Ubersuggest, SemRush or Ahrefs to identify low-performing content may help identify those to remove. Or use page crawlers like Screaming Frog and Google Analytics for a thorough content audit; consider publication dates, word counts and links when reviewing pages no longer bringing organic search traffic.
Once you have identified non-performing content, review each page to decide if it needs to be deleted or updated. Deleting content could negatively impact SEO ranking so this must be handled with caution; consider redirecting its pages instead to more pertinent articles on your site or similar external ones.
If you have an old blog post about social media marketing, for example, redirect it to a more relevant article on how to use Facebook ads effectively instead. This will enhance user experience while keeping search visibility intact. Canonicalize PDF files bringing in traffic if they are contributing any additional value.
Become a guest blogger
Guest blogging can help increase organic traffic to your blog by drawing new readers in and establishing you as an authority in your niche. Make sure the guest posts provide something valuable to readers – for instance by providing key blogging tips from professionals or compiling free templates – and aim for blogs with high domain authority (DA).
Guest blogging can provide both value and do-follow backlinks back to your site, both of which will increase its SEO ranking. Before writing any guest post for another site, check the host blog’s guidelines to make sure they offer one in either their bio or post itself – if in doubt, hovering over an author bio in Google Chrome and selecting “Inspect” can show whether the link is do-follow or nofollow.
If there’s no do-follow link present, consider reaching out to the host blog to request one. Make sure your content pitch is delivered in a friendly, conversational tone and include links to your social media profiles so as to build rapport.
Create video content on YouTube
One effective strategy to increase organic blog traffic is creating video content on YouTube. Engaging video can bring in many visitors from search engines like Google. Begin by conducting research, analyzing comments, or soliciting feedback through polls or surveys to understand your audience and produce videos that cater to them.
Make sure your videos are optimized for YouTube using SEO-friendly titles and tags; tools like TubeBuddy, Ahrefs or HubSpot can assist with this effort. Don’t forget to add a call-to-action at the end of each video that drives viewers back to your website or other relevant content.
One effective strategy for increasing organic blog traffic is answering people’s search queries on YouTube. You can do this through keyword research, your own FAQ pages and help centers or through sites such as Quora; then using videos to answer these queries will draw in organic search traffic and build trust as an expert source.
Promote your content on social media
Social media can be one of the best ways to drive traffic to your blog. By including reviews, social commentary and feedback and third-party media coverage into your content strategy plan, you can expand organic reach and get more people engaging with your posts.
Be sure that all of your social media profiles are connected to your website, using cross-promotion tactics to get followers from one platform following another as well. Posting using appropriate hashtags at appropriate times and knowing when is also key in making sure a strong social media strategy.
Business directories such as Yelp can be an excellent way to generate traffic if your content is optimized for them. Make sure that your business listings on these platforms include links back to your blog post; tools like the Publicize plugin for WordPress allow automatic posting to social media networks and email lists – helping keep audiences engaged while giving them reason to return on a regular basis!
Answer questions on Google’s People Also Ask
Google strives to present people searching with relevant answers when they perform searches, one way of which it does this is by showing People Also Ask boxes containing related queries that relate directly to their query. These snippets appear in search engine result pages (SERPs) and can be expanded further for additional details about each inquiry.
To rank in a PAA box, your blog posts must feature questions and answers directly relevant to queries. When optimizing posts with these types of topics, make sure they incorporate keywords directly in their questions as well as using a descriptive title that uses them all together. Furthermore, using an FAQ schema lets Google know your content is intended as Q&A material.
One major advantage of PAA boxes over featured snippets is that you can appear multiple times for the same query in multiple PAA boxes, giving your company access to traffic from queries that don’t currently rank well for you. Furthermore, PAA boxes tend to be more dynamic than their featured snippet counterparts as they allow paragraphs, tables, or images within them.