How to Choose a Sneaker Brand That Suits You

By  | 

Today, there is an array of sneaker styles to choose from – it can be difficult to know which ones suit your personal style best. So how do you determine which ones are the perfect fit?

Starting your journey towards finding your ideal sneaker brand starts with finding one that appeals to you. Selecting an iconic name can help you stand out from competitors and connect with like-minded individuals.


Adidas has long been the go-to brand for athletes around the globe when it comes to sports shoes. Its iconic three bar logo, representing performance and strength, symbolizes this commitment. Adidas also produces apparel, accessories, and toiletries specifically tailored for sports use.

Established in 1924 by Adolf Dassler, the German company has since blossomed to become the second-largest sportswear producer worldwide, behind Nike. Its headquarters are located in Herzogenaurach, Germany.

In 1936, Adidas first achieved international renown when track star Jesse Owens donned their sneakers and went on to win four gold medals at the Berlin Olympics. With these shoes, Adidas achieved success for themselves and became an iconic part of sports history.

Adidas and cricket and football stars, including superstar Sachin Tendulkar, began a relationship that would endure for decades.

As the company’s popularity increased, it expanded into other aspects of sportswear and tracksuits. Initially known for its athletic footwear, in the 1990s it introduced fashionable sportswear and tracksuits into its collection.

Ten years later, the company made an unprecedented move into golf and snow sports with their acquisition of Salomon Group (which encompasses Salomon, TaylorMade, Mavic and Bonfire brands), creating new opportunities in skiing and golfing alike.

Herbert Hainer led adidas back to innovation under his guidance, leading to success with products like the F50 football boot, ClimaCool and adizero that helped boost revenue and expand the company.

However, adidas faced serious difficulties during the early 90s. Their stock value had been declining steadily and they suffered a record loss in 1992.

Adolf Dassler, the company founder, had to reinvent himself and find a new approach to business. He changed the name of his company from “Gebruder Dassler Schuhfabrik” to ‘adidas’ and began focusing on athletic footwear.


Fashionable men and businesswomen alike need the perfect pair of sneakers to complete their look. While choosing a sneaker brand that works for you may seem daunting at first glance, keeping in mind who your target demographic is can make the process simple.

Nike is one of the top shoe brands on the market, known for its innovative designs and top-quality products. Additionally, they use various effective marketing tactics to build brand recognition and sell more of their items.

Nike is the world’s leading athletic shoe, clothing and accessory maker. Established in 1964 by Phil Knight and Bill Bower in Beaverton, Oregon, USA by Phil Knight and Bill Bower, this iconic company continues to lead the athletic footwear, clothing and accessory market today.

Nike is a well-known brand in the sports industry, best known for its iconic slogans such as “Just Do It” and “As a Champion”. The company strives to provide customers with top-notch sports gear.

The company follows both a wholesale and direct-to-consumer business model. It distributes its items through both retail stores and an online store.

Nike not only produces its branded products, but it also manufactures sports equipment and apparel under the Jordan and Converse brands. As a global leader in sports, it sponsors professional and college athletic teams around the world.

Nike’s instantly recognizable brand image and iconic swoosh logo make them a go-to brand for athletes worldwide, earning the company an estimated brand value of $50.2 billion according to Interbrand.

The company’s business objectives encompass creating innovation in sports, maximizing shareholder value and meeting environmental targets. Furthermore, it strives to promote diversity and inclusivity within its global workforce. Furthermore, the company emphasizes sustainability throughout their manufacturing processes while seeking ways to better the lives of children through sports and play.

Under Armour

Under Armour is a sportswear brand renowned for their premium clothing and footwear. Established in 1996 by Kevin Plank, Under Armour has since become one of the leading athletic footwear and apparel companies.

They offer a comprehensive selection of products, such as t-shirts, jackets, pants, shorts, athletic bras and bags. Furthermore, they manufacture American football, basketball and soccer uniforms.

The company is renowned for their distinctive logo design, consisting of two “U’s” that form an “A” in black text with “Under Armour” written underneath.

This logo is straightforward and easily recognizable, yet it conveys the idea that Under Armour’s clothes are comfortable and tough. Furthermore, its appealing design features smooth edges and sharp points that will appeal to a wide range of people.

Under Armour offers running shoes designed to improve performance and help runners reach new personal records. Their shoes feature Charged Cushioning technology, which absorbs impacts while adapting to your feet while you run. Plus, these shoes can spring back to their original shape after each impact – making it easier for you to maintain your pace.

Under Armour makes walking shoes that are an ideal option for beginners looking to build fitness and stamina. Their prices are competitively low, offering a range of support for your feet with plenty of padding in the midsoles. Furthermore, these shoes come in various colors and sizes so that you can find one suitable for your shoe size.


Reebok is an athletic footwear company founded in the late 19th century by English runner Joseph Foster. It was later renamed Reebok after an African antelope known as a grey rhebok. In 1979, American outdoors gear wholesaler Paul Fireman discovered Reebok at a trade show and acquired its rights for sale in America.

Reebok’s mission is to make fitness accessible and mainstream through innovation, drawing inspiration from both serious athletes and fashion connoisseurs alike. As a leader in running, basketball, crossfit technology, Reebok has earned four Runner’s World ‘Gear of the Year’ awards since 2011.

In the 1990s, Reebok introduced technologies such as its Pump, Energy Return System (ERS) and Hexalite that helped it compete with Nike and Adidas. Additionally, they released women’s shoes and acquired clothing brands Rockport, Avia and Hockey Company to diversify their product range further.

Reebok quickly rose to become the leading sportswear brand during the 1990s, signing deals with major sports leagues such as NBA, MLB, NFL and NHL.

Reebok has faced many difficulties throughout its existence, despite its success. In 2004, it was sold to Adidas and Reebok’s golden age came to an end.

Many analysts contend that Reebok lost its identity when it expanded too rapidly. It changed 30% to 40% of its shoes every quarter, creating an inconsistent product mix which didn’t resonate with customers.

According to Williams Trading’s Jeff Poser, Reebok had a major issue with staying committed to any product for long enough. For instance, while some premium running shoes sold well one year, their last — which helps shape the foot — would change and customers wouldn’t return for another pair.


If aesthetics is your priority, investing in a pair of sneakers by an established designer can be a great choice. These shoe brands specialize in crafting beautiful designs with expert craftsmanship. They often take inspiration from ballet culture or other cultural trends that speak directly to your inner fashionista, plus they usually have unique names which help differentiate them from other brands within their industry.

Are you the stylish, artistic type who seeks out hidden gems with captivating stories? Whether it’s a new restaurant opening or an art show of international renown, you want to feel part of the conversation and stand out from others. And what better way than with statement-making sneakers like Yeezy styles or classic sneakers – whether they’re new Yeezy designs or classic sneakers – that will add flair and panache to your wardrobe?