Why Your Articles Don’t Generate Sales & How to Fix It

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Articles are a type of content written and distributed by businesses to readers and potential customers. Articles provide valuable education on a particular subject while motivating people to take actions such as signing up for their newsletter or making purchases.

Add relevant visuals to your articles to make them more visually engaging and increase readership, but be sure to choose visuals that relate directly to their subject matter.

1. You’re not writing for your audience.

Articles can be an effective way of providing information and demonstrating expertise within any niche or industry, engaging your readers and driving traffic back to your website or landing page, ultimately leading to leads and sales. But writing one can be daunting; here are a few strategies you can follow to produce articles that engage readers while also driving leads/sales for you website/landing page!

Start with an engaging hook. An effective hook captures your audience’s interest and drives them further into reading your article by showing a glimpse of the knowledge gained through reading your piece – this could include anything from anecdotes, shocking revelations, thought-provoking questions or outlining consequences to an engaging anecdote or personal narrative.

Include visuals. Images, infographics, charts, screenshots and videos all help improve reader experience by breaking up long stretches of text and breaking them up with images, charts and screenshots. They also make your article more search engine-friendly by making key points more visually accessible; choose relevant visuals that support key points from your topic rather than generic stock photos; also incorporate firsthand knowledge through quotes and interviews from subject matter experts for a firsthand knowledge perspective.

2. You’re writing for yourself.

Writing for yourself makes it easier to stay on task when crafting stories readers will enjoy reading, while simultaneously adding emotion and drama through direct expression of emotion in writing.

If your writing lacks passion, chances are your reader won’t either. That is why it is essential that you choose a topic with emotional resonance for both of you.

Though it might seem obvious, many writers forget this step. Instead of following their instincts and writing an article that truly showcases their talent, many writers get caught up in trying to please an impersonal audience and miss opportunities to write something great.

3. You’re not writing in the right format.

Articles can be an incredibly effective marketing tool that allows marketers to share their knowledge and expertise, build trust with readers, and ultimately convert readers into customers. When written well, articles can be just as engaging as having an actual conversation with clients; indeed they’re often more successful at driving traffic to pages than ads!

Writing an effective article begins with creating an intriguing title and engaging opening paragraph to establish your topic of content. Next comes the body section which should comprise several paragraphs explaining and supporting your argument, before closing up with an appeal, recommendation, or call to action in your conclusion paragraph.

Outlines are an effective way of organizing the content of an article, ensuring you cover all necessary points without missing important details or glossing over key information. They also make writing more efficient as you can quickly refer back to them when writing individual paragraphs.

An effective hook is anything that engages readers’ interest and piques their curiosity to continue reading your piece. A useful strategy is providing some hint about what they might learn in your article such as benefits or solutions you will provide so they know what to expect when they continue their reading journey.

Add visuals–such as images, infographics, charts, videos, screenshots and more–to your article can dramatically enhance the reader’s experience and help them to comprehend complex concepts more easily. Visuals also increase engagement and retention. When selecting visuals for use in articles it is important that relevant photos be chosen rather than opting for stock photos simply because they are easy to locate. Also make sure your article has been edited and proofread prior to publishing as another pair of eyes may catch awkward sentences or grammar issues that you missed the first time around!

4. You’re not writing in the right style.

Writing can be a difficult challenge when trying to convey complex ideas or information in an engaging manner. Selecting an appropriate writing style will make your article more readable, increasing reader engagement with your topic. But how do you determine this?

Your article’s style should meet the needs and preferences of its target audience. If its tone is too formal for their tastes, they could find your content disconcerting; on the other hand, casual writing won’t connect well with upper-crust readers.

Rely on a clear, straightforward writing style that’s easy for others to digest. Avoid complex words or phrases and edit for clarity and grammar mistakes using grammar/spell check tools such as Grammarly; additionally it’s advisable to step away from your article for some time and then read it through with fresh eyes to gain more insight into its readability and identify any areas for improvement.

Start off your article with an engaging opening that draws in readers and sets the scene for what will follow – this could include anything from an anecdote, shocking revelation, thought-provoking question or bold statement to capture people’s attention and ensure they read further. When they have, explain how they will benefit from reading your piece as this will ensure their continued engagement while maintaining credibility among your readership.