Designer Wayne Cooper – The Sexiest Man on the Runway
Wayne Cooper is one of Australia’s renowned fashion talents, known for his stylish collections featuring perfect tailoring and daring designs that win hearts on international runways. Born and raised in London’s East End, initially intending to study law before finding his passion in fashion at age 20. After working five years for a successful fashion partnership in Australia’s flourishing fashion industry he decided to start his own label Brave in 1991.
With help from famed stylist John Ferraud, Cooper’s eponymous label flourished rapidly attracting models like Linda Evangelista to walk its shows. In 1996 he added his signature label WAYNE COOPER as part of his previous Brave brand; by 2002 however, this distinction had been discontinued and only the more exclusive WAYNE COOPER reigned supreme.
His success has earned him much acclaim and has established him as one of the go-to designers for celebrities, royalty and other prestigious clientele. He now enjoys an enormous global following and his clothing can be found in leading department stores in the US, UK and Asia.
Cooper remains committed to growing his retail footprint locally through Sydney’s Waverley studio and remains focused on maintaining strong local retail ties. While managing cash flow may prove challenging at times, careful planning and staggered stock delivery helps him to keep his balance sheet healthy.
Cooper is an experienced fashion designer and understands that trends are created on a global scale by political and economic climate at any point in time. As such, he’s realized it isn’t so important to worry about what other designers are doing, instead focusing on creating something truly original and authentic.
His designs embody his trademark blend of sexy, cheeky and irreverent style – no wonder they’ve attracted celebrity clients like Lara Bingle from Australia’s Next Top Model wearing them! A must have addition for any fashion enthusiast’s wardrobe!