Branded Payment Cards: How White Label Solutions Promote Your Business

A brand is the ultimate value of a business in a highly competitive environment. It sets your company apart from thousands of others and makes its offer attractive to consumers. A positive brand reputation is a high achievement that positively affects sales, financial performance, investment attraction, and scaling speed.

But before you can start enjoying the benefits of a strong brand, you have to build it. For this, you need powerful, versatile, and affordable marketing tools, such as branded payment cards. We explain what they are, their advantages, and how you can integrate them into your business development strategy.

What Are Branded Payment Cards?

A branded card is a payment instrument with a custom design. If you add your logo to it, the user will recall your company whenever they make a financial transaction, rather than an international payment system whose name is already known to most people.

Initially, only major companies issued cards with their logos. They could afford to enter into direct agreements with payment systems and financial institutions, providing their customers with all the necessary services. However, the development of the fintech sector and the emergence of new technologies have made such marketing tools available even to small and medium-sized businesses.

An example is the white-label solution by Wallester. It undertakes card issuance and support, ensures fast transaction processing, and creates convenient portals for corporate finance management. By using the white-label card issuing service, you can focus on marketing and customer communications without having to divert your attention to complex technical issues or expand your company’s staff.

Why Branded and White-Label Payment Cards?

According to Allied Market Research, the market of branded payment cards is growing by 19.5% annually. In 2032, its value could reach a fantastic $14.4 trillion. Why is there such interest in an ordinary financial instrument used only at the time of transaction completion? Let’s summarise everything we know about the benefits of branded cards:

1. Increased loyalty. In today’s highly competitive environment, the slogan “Be yourself or leave the market” is relevant. Customers want special products and personalised service from the company. Once they receive them, 77% of customers will improve their attitude towards your brand, buy more, and recommend products to their friends more often.
2. Improved brand visibility. A card issuing solution with a company logo makes your brand a part of a customer’s everyday life. They will see the image with every transaction. Other people may also see the logo in offline purchases — sellers, customers in line, or friends. This stimulates discussion of the brand and makes it come to mind more often.
3. Optimisation of customer experience. The entire purchase cycle is completed within a single company — there is no need to contact a financial institution or choose a payment system. This improves key marketing performance indicators such as conversion, retention, and engagement rates. In addition, creating a closed ecosystem reduces the likelihood that your customers will leave for competitors.

Thus, branded payment cards offer significant benefits to businesses — primarily in terms of brand reputation. So why should you order a ready-made solution rather than develop it yourself, ensuring the highest level of customisation? Let us consider the advantages of the white-label Wallester platform:

1. Cost-effectiveness. When professionals are in charge, they do not spend extra money and effort. A ready-made card issuing solution will also be cheaper because the provider supports many clients, distributing expenses between these projects.
2. Speed. Card issuing from scratch takes months and years, with most of the time spent negotiating details with payment systems. With white-label solutions, these issues are already resolved, so they can be launched in a matter of weeks.
3. Security. You must have heard about such technologies and standards as PCI-DSS, AML & KYC, 3D Secure, PSD2, etc. But do you know how they work and what you need to implement them? Luckily, a card issuing provider can take care of all this for you.

How Can You Integrate Branded Cards into Your Business Model?

We usually think of a card as a payment instrument — with access to a debit or credit account, private financing, or even a cryptocurrency wallet. But an out-of-the-box card issuing solution can be more than that. You can connect to it the following:

• Accounts in a loyalty programme;
• Gift and prepaid cards — single-use and reusable
• Salary projects;
• Fast lending systems;
• Payments to partners and contractors;
• Passes and access keys to exclusive services, etc.

One card — many marketing, financial, and payment instruments. The Wallester platform will help you get the most out of it. The open API allows you to integrate it into customised business software solutions, providing simple, convenient, and efficient account management solutions. Moreover, you can combine physical plastic and virtual cards in one project, offering the best option for each customer.