Emerging Food Trends in 2024
Emerging Food Trends in 2024
As consumers adopt healthier eating habits, food trends continue to evolve accordingly. Consumers now place greater emphasis on natural and organic ingredients while also adopting local cuisines and trying out new flavors.
Be on the lookout for reinvented instant ramen hacks and grilled halloumi cheese as well as plant-based foods (think actual vegetables and an increase in meat-free burger popularity) being featured prominently. Water stewardship could also become more relevant.
1. Exploring Innovative Culinary Techniques
Foodies are adapting old techniques with new flair and creativity. Sub-vide cooking, for instance, has seen renewed attention as chefs use it to craft dishes with unexpected flavor profiles. Furthermore, fermentation and smoking techniques are being utilized to add distinctive flair to classic ingredients.
Next year will see an uptick in interest for spicy food products, influenced by TikTok trending recipes and the YouTube show Hot Ones. Consumers will seek products offering both sweet and spicy tastes for optimal consumption.
Botanicals offer another exciting culinary innovation. By using a Pacojet blender, chefs can extract flavors and essences of herbs, roots, and flowers for flavorful infusions that will be an exquisite pleasure in 2024 for home chefs. This trend promises to offer subtle yet satisfying culinary indulgence to consumers at home.
On the health front, consumers will continue to seek authenticity when it comes to food choices. This will manifest itself with increased interest in cuisines from different countries and regions as well as traditional cooking techniques.
2. Unexpected Ingredients
Food trends have an ever-expanding reach thanks to pop culture. A quick glance through TikTok shows influencers promoting anything from canned fish sandwiches and fresh dill and rosemary goat cheese whipped cheese dishes, to healthier-than-ever dishes like lentil-filled noodles or the “powdery goodness of black bean noodles”. Of course, not just influencers create trends; economic challenges and wellness trends have created increased demand for tasty yet healthy options that won’t sacrifice taste.
According to ingredients giant ADM, look for bold color and flavor combinations and innovative beverages designed to promote health. As social media blurs the line between restaurant menus and home cooking, expect to witness more unique creations inspired by influencers from all over the globe (think fusion BBQ).
Whole Foods’ analysis indicates a move away from synthetic-tasting meat alternatives towards foods made with ingredients like mushrooms, tempeh and legumes as a basis. Also look out for non-dairy milks made from peas, tiger nuts or macadamias which offer more nutritionally sound alternatives while still offering creamy textures similar to traditional milks.
3. Plant-Based Foods
Manufacturers are exploring plant-based foods to meet consumer interest in leading more eco-friendly lifestyles, including products made of real plants instead of meat such as veggie burgers made with real vegetables or mushrooms as the filler instead of beef.
Consumers who opt to eat less meat and animal products have higher standards for their food, preferring products with shorter ingredient lists that contain recognizable and natural ingredients. This could lead to the revival of private label brands with simpler labels.
Consumers today are seeking wellness-promoting foods and drinks to relieve symptoms associated with menopause, arthritis and individual health concerns, such as turmeric-infused beverages or herbal coffee. This may result in more fermented and probiotic foods being eaten as well as more turmeric infused drinks or herbal coffee being drunk; or more specifically designed products like buckwheat crackers, granola bites or energy bars being purchased specifically to assist weight loss or support female health – such as these items mentioned.
4. Cacao Pulp
Many companies have taken up the trend of using cacao pulp in beverages, turning a by-product from “waste” into an irresistibly delicious drink. This trend goes beyond simply recycling food waste; instead it also helps tackle global issues – something likely to remain prominent until 2024.
The 1990s are making a comeback, not only as nostalgic items but as gourmet remakes with modern ingredients and techniques, such as dressed-up instant noodles, buckwheat cake, grilled halloumi cheese and Korean cuisine, according to Mintel Trend Report.
As more consumers become health and environmentally conscious, they’re searching for products that offer both nutritional benefits and sustainability. This means eschewing ultra-processed items, eating upcycled foods made from food waste and looking out for products grown or farmed responsibly.
5. Natural Sweeteners
As health food trends highlight the dangers of refined sugar, a surge in demand for natural sweeteners such as monk fruit, stevia and allulose has developed among consumers who desire sweetness without the accompanying health risks of refined sugar. Brands use these natural sweeteners as part of their product offerings in order to satisfy consumer desire for sweetness without harming health in any way.
Food industry businesses are also making strides to reduce waste by turning plant byproducts into new food and beverages, such as cacao pulp that has been recycled into cacao jelly and jams instead of being wasted. Brands have also partnered with start-ups to recycle scraps such as seeds, shells and peels back into biological cycles for reuse in other products.
Consumers today are looking for convenience and efficiency in their mealtime experience, preferring flavors and colors that reflect their values, as well as meals that satisfy both indulgent cravings and nutritional requirements. This has resulted in various “newstalgia” dishes and recipes such as espresso martinis or grilled halloumi cheese (which became an overnight TikTok phenomenon). Brands should take advantage of this trend to offer diverse menu items tailored specifically to consumer preferences.
6. Vegan Foods
Whole Foods Market’s Trends Council predicts what foods and beverages will be popular in 2024 based on previous year trends such as paint colors and gardening designs. Buckwheat, fancy faux fish and spicy condiments with increased complexity could all become staples on grocery carts soon enough!
As consumers become more interested in plant-based eating, consumers will seek products that go beyond fashionable fake meats. According to The Trends Council, they suggest we’ll move beyond simply veggie burgers and “actual vegetables”, reaching for protein-packed mushrooms, walnuts, tempeh and legumes which contain less ingredients; perfect for the vegetarian purist.
As environmental awareness rises, more consumers are supporting brands that actively address waste and sustainability issues – from cutting water usage in manufacturing processes to using spent grain from brewery fermentation as ingredients in snack bars – this trend is gathering pace as companies aim to minimize their ecological footprint.
7. Meatless Meals
Consumers have become more mindful of their impact on the planet, demanding foods that do not contribute to environmental problems but actively work toward mitigating them. Food waste is one such issue and brands have developed innovative solutions to minimize it.
Upcycling food waste to make plant-based ingredients and snacks, is also becoming an increasing trend, according to Whole Foods’ 2024 predictions. They highlight products made with spent grains from beer brewing byproducts as snack options.
Other upcycling trends include using cacao pulp – usually discarded – to produce edible products such as jellies and jams that provide sugar alternatives while still offering their sweet, delicious taste.
Food companies have taken notice of the rising popularity of TikTok show Hot Ones and are offering spicy or hybrid spicy flavors in order to provide diners with an exciting culinary experience that they won’t soon forget. By creating meals with more intensity than expected, diners can explore new flavor combinations while creating memorable dining experiences they won’t soon forget.
8. Plant-Based Milks
Plant-based milk market is expanding quickly, offering beverages made of seeds, nuts, legumes and grains (or combinations thereof). While such non-dairy options have existed for some time now, 2024 could see their rise to prominence.
Cacao pulp, once considered waste, is now being utilized by food brands as an additive in beverages such as cocoa water and jellies, providing an alternative source of sweet flavor without altering their sweet-tart taste.
As people recognize they may live longer than ever before, they are looking for ways to maintain optimal health for as long as possible. This can take the form of taking supplements designed to boost energy and memory as well as seeking out globalized cuisines like fusion cuisines that blend flavors from across cultures.